When did it all start?
It all started in 1981. My first brand love. I was 9 years old. The brand was MacGregor. Not Peter Rabbit’s nemesis. Not Ewan. But the world’s greatest golf club used by the world’s greatest golfer, Jack Nicklaus, seen by me at the world’s greatest golfing event: The Ryder Cup...at my home club! He was God and I wanted to be like him. So naturally I wanted MacGregor.
Perhaps not the hippest entry into an 18 year career in brand creation & brand design...but I imagine it’s one of the more unusual. MacGregor connected with me and got me hooked on brands & branding. And I’ve never looked back.
I love connecting the dots. For me it's all about creating & connecting fantastic brand design ideas with great clients. I’ve been lucky enough to do this for the last 18 years across FMCG, luxury and service brands. Long may that continue…Onwards!