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Design Director

What attracted me to branding?

I can’t remember a time when I didn’t draw, create and design. I've been designing my own perfume bottles and labels for the various liqueurs in my Mother’s drinks cabinet since I was a little girl. At the time, I didn’t even know people did that as a job, I just enjoyed it.

It wasn’t until I was 19 that I decided that packaging and branding was the career for me. Until then, I immersed myself in everything; fine art, photography, typography, illustration, fashion design and product design. Any excuse to flex my creative muscles!

These days, I have a particular leaning towards designing 'all things' luxury and beauty. But I am versatile and variety is the spice of life after all! After several years working for various London based agencies, I chose to come to JDO & move to Kent for a taste of the 'good life' and of course to be part of a unique, award-winning creative agency.

Fancy dress is my guilty pleasure and yet another outlet for creativity. JDO’s annual themed Christmas fancy dress party is something I look forward to, probably more than I should! I do a fantastic Amy Winehouse and my Cruella de Vil sent dalmatians running for the hills, which is fine by me as I am a massive cat lover!

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