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TRESemmé

Adding oils to the mix with dynamic design

Salon Professional

ADDING OILS TO THE MIX WITH DYNAMIC DESIGN

Hot hair oils are big news. Especially for sufferers of frizzy or flyaway tresses.

Having identified a gap in the market, Unilever - makers of TRESemmé salon-quality hair care products - approached us to work on a new range of premium hair oil treatments.

  • Client: Unilever
  • Year: 2014
  • Location: Global
  • Categories: 2D, 3D, Brand Identity, Innovation, Animation, Production, Design for Manufacture

 

"The new oil elixir range, which enables salon quality transformation in one step, includes two products: one for all hair types, with macadamia and babassu oil; and for those that dye their locks, macadamia oil and grapeseed with UV filters. Both oil blends help customers restore softness and manageability and accelerate drying and styling time."

Tim Jebb, Principal and Founder, JDO.

 

We identified an opportunity in the market with the rise in popularity of hair oil treatments. We wanted to tap into this market and provide consumers with salon quality products through the TRESemmé brand. JDO has created a premium range of packs that enable us to do this.
Anna Minnis, global brand development manager, Unilever

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