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Diversifying an American icon


JDO develops crossover craft beer for Marston’s

JDO Brand & Design has created a new brand identity and packaging designs for the Shipyard beer range, working with Marston’s, who hold all rights to the brand in the UK. The Shipyard brewing company has been making award winning, hand crafted beer in Portland, Maine in the US for nearly 20 years and its collaboration with Marston’s began in 2013.

With the launch of the first permanently available Shipyard American Pale Ale in May 2013 and American IPA in 2015, Marston’s partnership with Shipyard has gone from strength to strength. Following the success of the brand in the UK, Marston’s identified an opportunity to develop the brand further and increase the range to satisfy the thirst of British drinkers for American craft beer.

  • Client: Marston's
  • Year: 2016
  • Location: UK
  • Categories: 2D, Brand Identity

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