The pivotal project was the design of a replacement for the classic Carlsberg Vichy bottle, leading to the birth of the new 'Profile' bottle, a strong, contemporary design built on the brand's iconic beer credentials. This non-orientated bottle with a single label ensured cost savings without sacrificing branded presence, and added tactile appeal as a benefit.

After the huge success of the profile design, our work expanded across the whole global portfolio as brand and innovation partners, refining the corporate identity, colour world, and designing the iconic draft fount, glassware, bar livery and POS.