JDO redesigns compressed hairspray range for Tresemmé
JDO Brand Design & Innovation has been working with Unilever’s haircare brand teams again - this time to deliver a brand new styling innovation which is set to revolutionise the category. Our ground breaking Micro Mist hairspray is an ambitious NPD launch with a bold vision to reinvigorate and reinvent the hairspray world through the introduction of compression technology.
The redesign of both the company’s best selling styling product in a new format, as well as an eco innovation was an amazing task for a brand consultancy to be trusted with. We are really proud of our role in helping Tresemmé become relevant to its discerning consumer base once again, and lead the charge on sustainable packs.