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elit™ pristine water series

LIQUID PERFECTION CLIMBS NEW HEIGHTS

Luxury materials ensure exclusivity for limited edition vodka

The elit™ pristine water series by Stolichnaya® explores the concept of terroir: the idea that a place has the power to influence the flavour profile of a spirit.

For each of the series editions, Stolichnaya master craftsmen scoured the world for the most exquisite water sources from which to craft the ultimate limited edition vodka. For the final Andean edition, they trekked to the crystal clear waters of Colico Lake in the Araucanía region of Chile, to a natural spring flowing from the foothills of the Andes. This water was added to the meticulously crafted Russian Alpha Spirit of elit by Stolichnaya to create the final vodka in this rare series.

 

  • Client: Stolichnaya
  • Year: 2014
  • Location: Global
  • Categories: 2D, 3D, Brand Identity, Innovation, Animation, Production, Design for Manufacture

The stunning crystal masterpiece bottle is artfully created at the award-winning Royale de Champagne Cristallerie in France and was designed to refract light and enhance the liquid’s clarity. Every bottle is sealed with a silver medallion overlaid with gold and crowned with a ruby depicting the elit by Stolichnaya flame. The bottle is then nestled in a sustainable Chilean black cherry wood case that’s lined with leather. We took inspiration from the native woods and the metal textile designs of the local Mapuche tribe who attribute their great health to Colico Lake’s pure water.

With only 250 bottles distributed globally, this new, highly limited edition spirit is the ‘Jewel in the Crown’ of a series of unique vodkas of unprecedented perfection and exclusivity.

It’s not often that you get the opportunity to work on such a prestigious brief and with such beautiful materials. We feel that we’ve truly been able to tell the story of this Andean edition elit pristine water series.
Paul Drake, Creative Director, JDO
The final elit™ pristine water series needed to be the ultimate expression of the elit™ by Stolichnaya® brand and JDO has managed to capture this perfectly with their beautiful and impactful design.
Ilse Wolfe, global marketing manager, elit by Stolichnaya®

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