We're pleased to share the news that we’ve won a prestigious 2020 Pentaward for our creation of Columna Parfum, a trilogy of fine fragrances with a design inspired by The Pantiles in Royal Tunbridge Wells.
Columna Parfum is the sensory translation of this Georgian colonnade that leads to the Chalybeate Spring in Kent. Constructed in the early 17th century, the parade was frequented by royalty, landed gentry and the pleasure seekers of the day. With its distinctive architecture featuring unique pillars, the iconic character and spirit of Ye Olde Pantyles remains today.
Reflecting a power play between strength and elegance, Columna’s identity and packaging strikes a powerful balance between grounded structural design and regal provenance.
“The future of fine fragrances depends on the creation of the extraordinary." commented Sara Faulkner, Associate Creative Director at JDO. "To appeal to a high-end audience, we asked ourselves, how do we attract an individual who has it all?”
Columna transports us to the glorious past, and as an experience, it is a much needed break from the modernity we all feel so jaded by. The ornate Georgian pillars are not only distinctively stylish, but also liberated from the gender-based cliches of perfume design.
“In developing Columna, we needed to be disciplined enough to hunt for gems of truth in the past, and creative enough to recut them for the present day,” said Faulkner.
Standing tall with a design that evokes prestige, beauty and timelessness, Columna delivers a premium perfume experience like no other.