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Ed Silk

JDO NAMES STRATEGIC LEAD

THURSDAY 11TH FEBRUARY 2021: JDO has today announced Ed Silk to the role of Global Head of Strategy - a move that will further strengthen, elevate and broaden the agency’s strategic offer.

Ed joins JDO at a time of sustained growth for the award-winning agency that has built an enviable reputation for delivering world-class strategic creativity to a roster of global brands including: Shell, Dove, Lux, Pond's, and Chivas.

“Our strategic offer sits at the heart of what we do” says Fiona Florence, MD, JDO “It provides a stimulus and framework that drives our creative, be it brand, design, packaging or 3D, and it helps us deliver big ideas that ultimately create belief. Ed joins an exceptional team and we are thrilled to welcome him to the JDO family.”

Prior to joining JDO, Ed was Head of Strategy at Bulletproof London where his clients, amongst others, included: Bayer, P&G, Heineken and Mondelez. With a track record for brand creation and innovation, he helped create the hard seltzer brand, White Claw, that has been a huge success with a 60% category share by the end of 2019. Before Bulletproof, Ed was Planning Partner at Coley Porter Bell.

Commenting on joining the agency, Ed says: “JDO is an independent agency with global reach working across an enviable array of clients from Pernod Ricard to Unilever. I’m excited to help drive and elevate the strategic offer, as there is a tangible energy and passion within the agency to resolve business problems using creativity strategically." 

First published on Business in the News, February 2021

 

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