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JDO launch RAW student initiative to design 0% alcohol drink

JDO RAW connects with the next generation of outstanding UK design talent. 

Launched in 2013, this fourth iteration of RAW asks design students to create the brand and packaging design for a new 0% alcohol spirit, with the incentive of winning a two month paid JDO placement, £500 and an iPad Pro. It doesn’t end there either, the top 5 runners-up will win a one week JDO placement and the top 10 will receive a JDO goody bag. 

This years exciting creative challenge echoes the high profile ‘once in a lifetime’ briefs from previous years. In 2013, the DJ duo Basement Jaxx challenged student designers to envisage its new single cover. The winning design went far beyond its brief, going onto be used for the album cover, splashed across billboards and even featuring in the ‘Twerkbot’ music video. In 2015, the stakes were once again high; the opportunity to imagine and create Ministry of Sound’s 2015 annual, while in 2016, the challenge was to come up with a new drink to be sold at the music festival, Bestival. 

We are not asking for much; just unbridled creativity, provocative thinking and that standout spark of individuality (with a bit of rule breaking thrown in for good measure). 

Paul Drake, Founder and Creative Director at JDO said: “Graduates are the lifeblood of the industry and without a constant stream of them coming through, design agencies risk missing out on an invaluable creative input.”

How to Enter

Visit our JDO page for all the entry information. The closing date for submissions is Sunday, 19th May 2019. 


A panel of creatives from the design, drinks and music industry will scrutinise each entry for its originality, craftsmanship and ability to appeal to the Gen Z consumer group. There will be a shortlist of 10 JDO RAW finalists, including 5 runners-up and one overall winner. The winner will then be announced at the official awards party.

We’re looking for scholars of forward-thinking design and raw talent to help us to continue to shape the future of branding. This is a massive opportunity to remove the shackles of convention and think big. One innovative idea could shape the entire future of the winning graduate.
Ben Oates, Principal and Group Creative Director, JDO

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