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JDO, one of the UK’s leading brand design agencies has selected the winner of their annual student competition – JDO RAW 2020.

Algae and chocolate are not an obvious pairing, but it was this curious combination that impressed the judging panel of the annual JDO RAW national design competition, awarding Plymouth College of Art student, Emma’s Flintham’s ‘Algae Cacao’ first place.

The winning design was selected out of 150 entries, all of which pushed the boundaries of food/drink product and packaging design. JDO tasked UK students to design a food/drink brand for millennials using a mash-up generator to randomly select two unexpected food, drink or flavour combinations. A deliberately unconventional and ‘open’ brief it was designed to test the students’ ability to take big ideas and ‘package’ them to deliver fully-formed coherent, engaging brands.

Runners-up created new brands and packaging for a range of food/drink types including whisky, gin, craft beer and vodka. Emma’s design stood out to judges for its distinct branding. The algae motif runs deep, from the spirulina algae within each chocolate bar to the green algae plants printed on the packaging.

JDO RAW 2020 finalists include Emma Flintham of Plymouth College of Art; Erin Logan and Robert Jones – students of the Arts University Bournemouth; Charlotte Springett of Nottingham Trent University of Art and Design and Alex Fage of Norwich University of the Arts. 

The finalists will complete a paid placement at JDO, as part of the prize for JDO RAW 2020.

Emma’s design fulfils the RAW criteria perfectly and it tells a unique yet believable brand story. From the idea to the execution, Emma has considered every touchpoint that a good designer should. The combination of chocolate and algae is truly unexpected - something we celebrate at JDO - but it’s also a marketable product. The bright colours, the bold font, the recyclable paper packaging, it all comes together to tell the story of ‘Algae Cacao'. I can see it on the supermarket shelves already.
Ben Oates, Co-Founder and Creative Director, JDO

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