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Senior Strategist

Sometimes cheesy, always curious, forever thirsty for inspiration (and gin).

Growing up in South Africa taught me three things: difference is beautiful, success is collective and there is never a problem that a healthy dose of creativity and enthusiasm can’t solve.

And, as my path to Strategy has taken me all around the world – from a Finance degree in Cape Town to an Innovation Masters in Paris; from creative agencies in London to clients across Europe and the US – I’ve learned that brands are as much a product of their context and culture as we are.

A critical thinker and cultural sponge, I delight in the diversity of what we do and relish the power of design to make the world a more interesting place. Outside of work I’m happiest with a paintbrush in hand, adventure on the horizon or when surrounded by family, friends and food.


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