"Life is what happens while you're busy making plans."
Hailing from New Zealand, I have been fortunate enough to work in some of the most awe-inspiring places on earth; including Aotearoa, Fiji, the French & Swiss Alps and even a stint on the Mediterranean Sea for good measure. All of these, whilst amazing experiences, resulted completely by chance. Conversations led to friendships, which led to work opportunities, which ultimately led to the next adventure. Whether it was the right move or not, I have always been somebody who tried to run before they could walk.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
The ability to tell a story and influence the way an individual feels towards a particular product or company is incredible. If done right, customers can evolve into a community with a shared sense of belonging. This to me is what makes the brand world truly extraordinary.