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Revitalising the face of a global brand

Household name gets a makeover

Gorgeous just started looking younger

Pond’s has been caring for women’s complexions worldwide for over 150 years with high quality, affordable products that smooth, plump, refresh and cleanse. But despite being a household name, the brand had been falling out of favour for a number of years.

We were tasked with revitalising the brand worldwide. So we created an icon with the ‘petal and droplet’ motif that captures the values and premium promise of the new brand positioning: elegance, joie de vivre and purity. These values were amplified through innovative 3D design moving seamlessly from beautiful thinking to practical application.

We also co-ordinated the design, development and roll out of over 80 products in under six months - a process that brought as much value to Pond's as the original design concept.

  • Client: Unilever
  • Year: 2005
  • Location: Asia
  • Categories: 3D, Brand Identity, Innovation, Animation, Production, Design for Manufacture

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