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SHELL HELIX

The perfect mix of beauty, strength and functionality.

JDO and Shell joined forces to create a highly innovative, reusable motor oil can for the Loop zero-waste scheme. The demands of multiple-use meant durability and cleanability were key, but beyond function, we imagineered a pack that was iconic, ergonomic and unmistakably Shell, resolved into the futuristic blended form of the final design.

 

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