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Super premium packaging for elit vodka

Striking profile

Stand out design for a distinguished player

Ultra-luxury, award-winning, distinguished vodka naturally requires packaging to match.

SPI Group launched the elit™ by Stolichnaya® brand in 2003, but recently identified an opportunity to introduce a premium gift pack into global travel retailers and premium retailers - environments that are highly competitive.

  • Client: Stolichnaya
  • Year: 2014
  • Location: Global
  • Categories: 2D, 3D, Brand Identity, Innovation, Animation, Production, Design for Manufacture

Our brief was to hero the iconic bottle, making the most of its unusual shape in order to break through shelf clutter, then create luxury gift packaging that appeals to both vodka connoisseurs with disposable incomes and consumers new to the brand.

Using a combination of tin and injection moulding, we created a gift pack with a distinctive cut-out that follows the shape of the elit triangular branding device. Within the cut-out area sits a provocative moulding that’s shaped around the bottle inside the tin, hinting at its iconic shape and detailing. Soft touch varnishes and graduated finishes give the pack a premium and eye-catching aesthetic and ensure strong shelf standout in what is often a cluttered and competitive environment.

“We were clear that the competition wasn’t just other premium alcoholic drinks but also luxury gifts in general: clothing, accessories, fine fragrance, skincare etc. Consumers have considerable choice in a global travel retail environment and make decisions that they might not necessarily make during the course of their normal shopping routines. We wanted to create a sublime pack that would stand out in each of these different categories.” Paul Drake, Creative Director, JDO



elit™ by Stolichnaya® is an ultra-luxury vodka that elevates centuries of vodka tradition to high-tech art and is consistently commended as the highest rated white spirit in the world. Our discerning customers demand elegant and sophisticated gift packaging when giving elit to loved ones or colleagues. JDO expertly combined classic design with modern materials to create a perfect solution for elit; a visually stunning gift pack revealing the exceptional vodka inside.
Ilse Wolfe, global marketing manager, elit™ by Stolichnaya®

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