ADDING OILS TO THE MIX WITH DYNAMIC DESIGN
Hot hair oils are big news. Especially for sufferers of frizzy or flyaway tresses.
Having identified a gap in the market, Unilever - makers of TRESemmé salon-quality hair care products - approached us to work on a new range of premium hair oil treatments.
The new oil elixir range, which enables salon quality transformation in one step, includes two products: one for all hair types, with macadamia and babassu oil; and for those that dye their locks, macadamia oil and grapeseed with UV filters. Both oil blends help customers restore softness and manageability and accelerate drying and styling time.
Our challenge was to create a packaging style that complemented other products in the TRESemmé range while building on the salon aspect of the brand. The combination of black gloss packaging with rich gold helps create a luxurious yet simple design.
We were asked to take the existing TRESemmé brand equities and create a stunning range of packs for the new oils. We used the contrast of the black gloss TRESemmé brand colourway with the rich gold of the product to create a dramatic design, while the single luxurious droplet device on the carton refines the look and feel of the pack and reflects the professional credentials of the brand.
We identified an opportunity in the market with the rise in popularity of hair oil treatments. We wanted to tap into this market and provide consumers with salon quality products through the TRESemmé brand. JDO has created a premium range of packs that enable us to do this.